Epi And The Print Media
In 1987, when most of the service delivery was in place throughout the country, the Press Foundation of Asia, the Press Institute of Banglandesh and UNICEF launhed an introduction to EPI, creating a nationwide journalist network and encouraging an atmosphere of participation, learning and exchange. About the same time the DevPress project of the Association of the development Agencies in Banglandesh began to create a news netwok on EPI through the monthly distribution of press informations packets to the regional media. Soon a core group of supporters in the regional media were identified.
By 1990, EPI was no longer development news-filter. It became programme worth reporting on and debating. The press became a natural ally and a watch-dog. The initial poor coverage of EPI proved to be a positive factor in motivating the system to accelerate activities. Additional adrenalin was supplied by a revamped development features syndicate called Devfeatures, operated by the center for sustainable development. Building on accumulated experience, this organization created an active network of over 100 community and regional newspaper began to carry moni on their pages as part of their commitment.
These activities helped immensely in major national programme initiatives at the community level. At first they involved general advocacy on the goals of Epi and some of the technical issues involved as well as the need for community support. However as the programme evolved and the journalists understanding matured, event such as National Immunization Weeks were covered by the press and by radio and television news with little or no prodding by Government or UNICEF staff. Epi became one of the most intensively-covered health issues in the 40 dailies and 125 weeklies published in Bangladesh. This kind of general and somewhat uncontrolled advocacy by partners in the press was very important for sustaining a supportive environment in administrative and opinion-leadership cireles.
By 1990, EPI was no longer development news-filter. It became programme worth reporting on and debating. The press became a natural ally and a watch-dog. The initial poor coverage of EPI proved to be a positive factor in motivating the system to accelerate activities. Additional adrenalin was supplied by a revamped development features syndicate called Devfeatures, operated by the center for sustainable development. Building on accumulated experience, this organization created an active network of over 100 community and regional newspaper began to carry moni on their pages as part of their commitment.
These activities helped immensely in major national programme initiatives at the community level. At first they involved general advocacy on the goals of Epi and some of the technical issues involved as well as the need for community support. However as the programme evolved and the journalists understanding matured, event such as National Immunization Weeks were covered by the press and by radio and television news with little or no prodding by Government or UNICEF staff. Epi became one of the most intensively-covered health issues in the 40 dailies and 125 weeklies published in Bangladesh. This kind of general and somewhat uncontrolled advocacy by partners in the press was very important for sustaining a supportive environment in administrative and opinion-leadership cireles.
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Epi And The Print Media
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