Corporate Mobilization
In Bangladesh, through the negotiating skill of UNICEF staff various corporate partners come forward to associate themselves with what they considered a popular social movement. Their realized that if their products could be linked with Epi, their companies image would benefit. The first to come on-board was Dhaka. Match industries, partly owned by Swedish Match Company. Dhaka Match put the moni logo on the back of their “Seven Horses” brand which. at the most remote parts of the country.
The match-box created a wave of enthusiasm and many business house came forward. Bata Shoes Company donated space on their signs and shoes boxes. Fisons Bangladesh Ltd. Provided support in the form of counter displays and posters to 20.000 pharmacies which carried their products. Bangladesh Auto cars painted the Epi. logo on the body work of their public transport and Spark Ltd. displayed it on their cartons and boxes billboards. General Electric printed it on their cartons and boxes and Lever Brother produced a poster, free of charge, for their sales outlets. Dhaka University’s Institute Of Business Administration included corporate mobilization in its curriculum, a recognition of the efforts generated by Epi.
The match-box created a wave of enthusiasm and many business house came forward. Bata Shoes Company donated space on their signs and shoes boxes. Fisons Bangladesh Ltd. Provided support in the form of counter displays and posters to 20.000 pharmacies which carried their products. Bangladesh Auto cars painted the Epi. logo on the body work of their public transport and Spark Ltd. displayed it on their cartons and boxes billboards. General Electric printed it on their cartons and boxes and Lever Brother produced a poster, free of charge, for their sales outlets. Dhaka University’s Institute Of Business Administration included corporate mobilization in its curriculum, a recognition of the efforts generated by Epi.
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Corporate Mobilization
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