Artikel Ilmu Komunikasi

The support of the electronic media grew out of the links developed during the course of mobilizing the press. In November 1988, UNICEF commissioned a study by the Press Institute of Bangladesh on the feasibility of free commercial time on radio and television for child survival and development issues, with a special focus on Epi. The study entitled “Public Service Broadcasting: A Case for Bangladesh” was carried out by three well-known journalists, including, Shahidud Hug, the team leader and Editor of the Bangladesh Time, who also had served on the MacBride Commission on the New World Information Order, the conclusion of the study was that the cost of allotting free time would be greatly offset by the benefit s obtained in better service delivery in the health and welfare sector. In fact, the report became an advocacy tool which allowed UNICEF Executive Director, James P. Grant to successfully ask the Presiden of Bangladesh to grant three minutes of prime commercial time for children on radio and television every day.
Television spots on immunization became a common feature and in addition many regular programmes and documentaries were created on Epi by Government television and radio producers. They found time for Epi in programmes dealing with other issues such as family planning and the control of diarrhoeal diseases.